CHALLENGE
For this project, I designed a “beer type only” label and carrier for the company “West Cost Brewery”.
COLOR
I really wanted a simple design so I stuck with a minimalist palette, all pantones: a teal, peach and white for a fresh look that would reflect the properties of the peach sour I was creating.
DESIGN
I designed a signature peach that is featured throughout for visual interest that was consistent and therefore maintained the minimalist design. I created a filigree frame with subtle peaches throughout. The bottom of the carrier, as well as the side of the bottle describes a bit about the company and the brew, and is accompanied by social media icons converted into white to compliment the design.
TYPE
I took this opportunity to work on my typography and design my own typeface for the word “sour.” I also used a typeface, Peach Sundress, which has never fit into my design before.
IDENTITY
The identity design for the brand of West Coast Brewery also had to be attention grabbing, so I used the state of California as a clipping mask to create the coastline along the initials “WCB.” Once branding is established, this logo could stand on its own, but for the sake of clarity in this project, I included the title of the company and slogan I devised, “for golden state of mind.”
The intersection of art and science is fascinating, particularly when it comes to communication. Fifty-five percent of communication is body language. This work captures some of the subtleties of nonverbal communication in a way that delves into the beauty of rhetoric. Aristotle developed three widely recognized rhetorical concepts that contribute to creating effective communication: ethos, pathos and logos. However, a very important and often underrepresented factor is mythos-the primary subject of this project and my research as a whole. Mythos consists of storytelling or plot development through narratives. Mythos both encompasses and improves upon the other concepts because it establishes reliability, authenticity and intrigue. These engaging aspects of mythos are meaningful, emotional and worth appreciating. This documentary style work explores the striking details of memories as expressed by the people who hold these memories dear.
CHALLENGE
The purpose of this assignment was to create expressive type, I deliberated to convery the word drop using some of my favorite mediums.
TYPE
It was wonderful to have this opportunity to work on creating some of my own typography and handlettering. I created one in Adobe Illustrator from a sketch, another with gouache and the final with collage.
COLOR
for the typography piece, I wanted to usse black, the most typical font color, to make certain it was successful in this manner. For the rest I selected a blue pallette to express the blue quality of bodies of water.
DESIGN
In the typography I wanted to encorporate an actual drop. I wanted the type to be legible but in such a way that it was still expressive by having the drop falling from the word. The gouach drop is made with a gradient of blue drops, utilizing the word itself to create the word, and varying the darkness towards the bottom of the letters to create depth, just like a body of water. Finally I cut out my drop letters from images of water I found in magazines.
CHALLENGE
For this assignment, we were all given a word we needed to convey through images or graphics alone and then make into a triangle dieline.
COLOR
Considering my work was despair, I thought black and white would best display that emotion. I heightened contrast to get the blackest blacks possible.
DESIGN
I deliberated that I could convey this word successfully through photography so I asked my model and makeup artist, Serena Castaneda, to wear black and white clothing and helped her to pose in ways that emulated despair.
CHALLENGE
I am a founding member for Humboldt FORGE, a local activits group and the organization was in need of a simple and yet engaging design
TYPE
To best maintain simplicity, I chose to employ Helvetica, easily legible even when abstracted.
COLOR
Ultimately the final color for utility’s sake is black, but the identity is unique enough that it is cohesive in a variety of colors.
DESIGN
The organization has a wide variety of interests and so I needed to encompase the broad ideals without cluttering the design. I selected the gear symbolic of the part the organization makes in creating progression and change. the negative and positive forms play within a square for a clean and pronounced look.
CHALLENGE
In creating this logo I strived to make it embody the values pursued by the library while maintaining a timeless design.
TYPE
I chose the typeface Kannada MN Bold because it compliments but does not compete or attempt to imitate the Humboldt State University logo Typeface and I altered it to give it a finer, yet bold, appeal.
COLOR
I used grey because it maintains modernity while also being easily visable on a variety of surfaces and media.
DESIGN
My first goal was to represent the modernity and technology of the library. For this I utilized a hexagon that connotes of math, science and is a high-tech trope featured in popular culture. I created an abstract open book using negative space in the hexagon; I wanted to feature a book in the logo and the accessibility of knowledge without burdening the logo with a cliché pictogram. In this portrayal of the book, it provides symbolism while maintaining a simple and sleek composition.
CHALLENGE
The Humboldt State University Music Department was looking to modernize their image.
TYPE
I selected Lao Sangam MN in white to maintain clairity and legibility, particularly on such a dynamic graphic.
COLOR
For the multitude of purposes the logo would serve, the identity needed to have a simple pallette, and thus I chose black and white.
DESIGN
In order to convey the increasing technical side of the music department I drew a soundwave. By using a soundwave, the logo embodies all of the music produced in the department rather than selecting a mere few instruments.
CHALLENGE
The prompt in this challenge was to create the silhouette of an animal, I chose a cockatoo.
TYPE
I chose Minion Pro to communicate a more traditional feel for the use of the Sequoia Park Zoo.
COLOR
In order to maintain simplicity and replicability, I decided black would suffice.
DESIGN
I had originally made the entire Cockatoo silhouette and used it in the place of an I for the identity. However, determining that the crest was the most prominent and attractive aspect that I wanted to focus on I used just the crest and the beak in order to facilitate a sleek, minimalist feel that was easily recognizable and could still interact with the Sequoia Park Zoo identity.
CHALLENGE
The proposal was to make a Nexcare badage box by creating a dieline and unique design
TYPE
I maintained the identity of the Buffy the Vampire Series, for the remaining headers I utilized Vampiress to convey a similar feel as the Buffy identity type, but not as bold so they will not compete. The copy type is in a simple, legible Myriad Pro.
COLOR
A consistent theme throughout the show is night and darkness, I wanted to create cohesion with the Nexcare logo so I selected a dark blue pallet with white compliments. On the white panels, I created depth with grey panels within.
DESIGN
I wanted to feature Buffy Summers throughout the design, a dramatic image of her is used on the fron of the box. Taking the project one step further, Iclipped more images of Buffy to use as the marketed bandages.
CHALLENGE
Working in a group, we were charged with creating a campaign for Post-it
TYPE
Serena created handletting on the post-its in order to give them a more personal feel that we are trying to promote through our campaign. We chose a script font, Bradly Hand Bold to continue that personal feel.
COLOR
We did a simple white border and black type considering we wanted audiences to focus on the images themselves where the most important content lies.
DESIGN
I took photos of my group members in various settings, interacting with post-its with purpose. Our group was not only charged with type setting and creating graphics, but the slogan. we came to the conclution that post-its are ordinary, but sometimes used in extraordinary ways.
Typography poster completed for the Social Justice Creative Freedom Gallery.
